![]() And since people remain on the platform more, they watch more ads -> LinkedIn gets more money. So users (you, I, and everyone who is using LinkedIn) will read that content and stay on LinkedIn more. And to sell more ads with a bigger price they need content on their platform. And like every media they are selling ads (the same like FB or Twitter does). The answer is easy – (I’ve already told you that, but anyways) LinkedIn is booming and today they are more likely to support content makers rather than other platforms. Pssst, if you can, let me know I need to take some lessons from you □ Yeah, it’s not a million, but it’s still 10X from the amount of my 1st connections.Ĭan you do the same on Facebook or Youtube? Today I have almost 10K followers, but I can easily reach 100K views with my Linkedin posts□. LinkedIn Pros LinkedIn posts get much more views compared to LinkedIn articles They can’t find it on your LinkedIn profile (they can, but it’s hard to do).A L-O-T! LinkedIn Posts Cons Short-term effectĪs I said before – Linkedin posts are booming in the first week.Īnd after that time, it’s hard for people to find it on LinkedIn: Since LinkedIn isn’t the platform for articles and they don’t focus on it, they don’t promote and boost your Pulse on a bigger audience.īecause it’s their core feature and they get money out of it.įor example, here is Guillaume’s last article about “How lempire grew from $250k ARR to $1 mln ARR without any funding”: Fewer views compared to Medium (or other blogs) So LinkedIn doesn’t boost your LinkedIn articles, as they do with LinkedIn posts. When it comes to LinkedIn pulse -> people scroll below and see nothing. So when you see 1 post -> you scroll below and see another -> and then see one more post. Linkedin wants more people to stay on their platform -> to show them more ads -> to earn more money Since your posts appear in people’s newsfeeds they can easily find your new posts when they open their LinkedIn. When it comes to LinkedIn Pulse, people can find it:Īs a result of it, people can find your article during next months easily, for example like this: LinkedIn Articles Cons: A small amount of views compared to LinkedIn posts In 3-10 days other people make good viral posts and your LinkedIn post stopped showing to your audience.People can find your articles even in a month or a few after you posted them. When it comes to posts you can’t share more than 700 characters for your post and 1300 for company posts. LinkedIn Articles Pros: LinkedIn Pulse limits I’m going to share with you stats and data on LinkedIn posts and articles but even now you can see that – it’s a bad idea to share just articles. What people say about LinkedIn Pulse and LinkedIn postsīefore we come to the actual results of our experiments, I want to share with you – what members of LinkedIn Growth Hacking community (the hugest LinkedIn oriented community, 5k+ active members) usually post.Īnd the majority of them said “both, articles/pulse + posts”Īnd only 1 person who said – “Articles only”! We at Lempod tried both and get lots of data to share. And they are tooo different – LinkedIn posts and LinkedIn Articles (now it’s LinkedIn Pulse). That’s a great question because there are 2 different ways to share your content on LinkedIn. ( Source)īut here is the question – how did they do that? LinkedIn is a great place to reach your target audience with relevant content.įor example, 44% of B2B marketers have generated leads via LinkedIn. In this blog, we will explain when to upload an article or blog on LinkedIn so that you may understand it better. It is important to determine the kind of material you want to provide because it affects your content planning and consistency. In order to establish your branding and gain attention on LinkedIn, content creation is crucial. ![]() If you want to increase your audience and view count, write a post. If you want to cover a lengthy topic, write an article. Should it be LinkedIn posts or Linkedin articles? Huge question, really.
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